Read the guru page, decided I wanted to be a guru because it would fit in with my desired lifestyle and my classmate Tanya says she really enjoys
Started Shopify free 14 day trial, filled in basic information, created my store called Unruly Gentlemen
Looked around the admin interface, the first thing I wanted to do was link my domain unrulygentlemen.com to my shopify store
I clicked on settings and looked around, I couldn’t figure out right away where to link my domain
I opened another tab and googled ‘shopify store setup’
I found this article (https://help.shopify.com/manual/intro-to-shopify/initial-setup)
The article pointed me to: Online store > Preferences
I filled out:
Google analytics tracking code
Discovered I have to pick a plan to unlock my store, decided to hold off for now
Then I began setting up the business settings
In my cPanel, I created the email [email protected], logged in, sent a test
email and then sent my customer email
I wasn’t sure if my domain host uses DKIM or SPF so I sent a test email to [email protected]
My SPF check in the summary section returned none so I knew I had to add shopify’s SPF record
I wasn’t sure what to put as the host field of the txt record and I found the Shopify manual to be vague on this so I did a Google search and found this article (https://www.soundest.com/blog/shopify-email-setup/) and discovered the host value is ‘@’
I sent another test email to the verifier but didn’t see the results I wanted, I know these things can take time so I decided to move on and check again later
I set the legal name of my business to ‘RJ & A Consulting LTD’ the legal name of my BC corporation
I wanted to change the currency to USD, despite living in Canada so I clicked on ‘shopify payments settings’ link, from there I clicked on ‘complete account setup’
Entered business, personal and product details and banking info
Then I found the guide for transferring an existing domain
I entered the A and CNAME record and clicked verify, it didn’t work, I found the Shopify docs to be vague here,
I google ‘[domain hosting company] domain shopify setup’
I found this article by the domain provider
I discovered I had to change my name server records away from my current hosting provider and back to the domain name provider
The verification check still wasn’t passing, I know these things take time, so I decided to break for lunch.
I rode my motorbike from Starbucks to a park, had lunch and then rode to the library.
My domain still wasn’t pointing towards Shopify but NS records can take up to 48 hours to take affect so I decided to chill on that one
While I was waiting I wanted to verify my site with Google and Bing Webmaster tools. Since unrulygentlemen.com was still point to the old site I couldn’t verify the site via uploading a file or adding a meta tag. I choose to verify via DNS records
Now that I had handled as much of the behind the scenes stuff as I could for the time being, it was time to build a store.
I created a dummy product with a dummy description, a sale price, a couple variants and a couple different pictures as this would give me a better idea of what each free theme would look like. I had read Shopify’s guide to dropshipping the night before and I knew one of the keys to success was not to get too into the details.
I choose the theme Venture, because I liked it and I didn’t want to spend hours looking at every detail of each theme. I found some free stock photos on burst and played with the customer for a while, I tweaked the colouring, the main page template, typography, I linked my businesses Facebook and Instagram pages, I created a very simple favicon using Shopify’s logo generator and I added alt tags to my images.
I created a contact form using the contact form page template
The first apps I installed were Product Reviews, Oberlo and Sales Pop by Beeketing. I choose Product reviews to add trust to my site, it was free and having a rating appear in the Google search description can be very valuable down the road. I choose Oberlo in order to have products to sell. I’ve been wanting to start a dropshipping business for a while and now is the time. I actually find Sales Pop to be slightly annoying and spammy but it totally encouraged me to impulsively buy a watch off a Facebook ad once, so I’ve decided to test it out.
After reading the intro docs to Oberlo, I spent a couple hours browsing through the watches available for sale. I added a few of them to the collection.
I was looking for low priced watches that shipped via ePacket with a low cost but still looked appealing (as in I would wear them)
While I worked away, unrulygentlemen.com pointed in the right direction so I pointed my stores domain over to it.
Since my domain now pointed to Shopify I lost access to my webmail, I’ll have to set up Zoho to solve that problem at some point
I didn’t like the way my slider images were automatically cropped so I manually cropped them to 1280 x 600 using canva.com
For the sake of creating a minimum viable product to take to market quickly in order to gain real world insights, I had decided to start with three collections: watches, wallets and belts
A few more hours of searching and I had 5 – 10 items in each collection.
Then I removed the variants of the products I didn’t want to sell, made sure the best product images where forward facing and updated the prices, products names and descriptions to be more appealing. It was taking a long time to edit each variant individually so I looked for an app to bulk edit but I could only find paid apps with free trials. I didn’t know if I would be charged for using a free app afterwards, so I contacted Shopify customer support. My guru told me I wouldn’t but she also showed me how to do it without using an app. Which ended up saving me tons of time.
I added the Free Shipping Bar plugin to my store for the fun of it while I was at it.
When all that was said and done, it was finally time to write the ‘About Us’ page and add a photograph
Now the only thing I have to do is setup Zoho Mail