One of the fundamentals of The Lean Startup by Eric Reis is the pivot or pursue decision.
First your propose a feature and why you think it will lead incremental improvements to your conversion and engagements scores. Then you develop the feature, implement it, let the experiment run, review the results and decide whether or not the feature should continue to be developed or if the team should pivot in a new direction.
I started learning about penny stocks at the beginning of October. It’s been 6 weeks and it’s time for a pivot or pursue discussion. By the end of this post I will have clearly laid out the results and implications of the 6 week experiment, discussion the possible paths going forward and I will have made my decision.